It's the first time this is happening: five different generations come together in the same working market. Traditionalists (born before 1946), Baby Boomers (1946-1964), Generation X (1965-1976), Millennials (1977-1997) and Generation Z (born after 1997) gather, at the present time, in the working market and this, in addition to bringing a diversity never before recorded in history, assures an enormous challenge: making such different generations feel “at home” in a market that is increasingly flexible and adapted to their particular needs.

With an annual growth of around 200% in the Portuguese market, the expansion of the company that sells mattresses that adapt to the needs of those who sleep on them is as fun as it is challenging. It's just that a team growing very fast requires that the entire process adapts at the same speed - benefits included.

A deep transformation in the business followed an internal shift in benefits. Velocidi has been using Coverflex since November 2020. And recommends it.